In a social world, everything you do is marketing. And there are an unprecedented number of ways to connect with others personally and professionally. This workshop is about how you can use free services online to make those connections. We'll see examples of how others in fashion and related industries are using these tools, and get into some specific features that could help you sell yourself and your work. Participants are encouraged to bring existing marketing materials for one-on-one advice on how to best build your personal brand online.

Workshop Instructor- Christian Erickson

Christian Erickson is a partner in Zeus Jones, a marketing and branding company whose clients include Nordstrom, Bobbi Brown and Thymes. He was previously a Group Creative Director/Art Director in the interactive group at Fallon. Christian is also a musician and digital artist, and a founding member of the record label/media collective Susstones.